About us
How do you fit 20+ fantastic years into a few paragraphs? Thank goodness there is a whole website to fill in the gaps!
Our story began in 2001 when, founded on a genuine ambition to share their deep expertise and extensive experience in applied innovation, Phil and Simon started Impact Innovation.
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Over the years, Impact has grown into a small giant in the world of customer experience. We have been living the dream of bringing creativity and innovation to the service of many national and international big named brands. Have a look at our journey below to get a flavour of the great clients we have enjoyed working with, both here in the UK and abroad, and the extraordinary results we have achieved for them.
When you work with us you will find we are not ‘step in step out’ kind of people. We immerse ourselves in your world to ensure the solutions we develop together come from our shared expertise and understanding...and from our hearts, so we know they are right for you.
You will always get more than you bargained for when you work with the Impact team – in a good way! We lead, support, coach and develop. This has led to the numerous trusted relationships we have built with our client friends - leaving in place lifelong legacies of confidence and capability in the individuals and organisations we have touched.
Our team
Our Associates
Musa Khan,
Technical Director for
Pulse Dynamics
Musa provides specialist advice and consultancy for technology orientated development and programmes
John Allies,
Strategic Allies
Director
John provides specialist advice regarding breakthrough product technologies, technology scouting and innovation
Gill Crowther,
HR Specialist
Gill has extensive expertise in HR and provides specialist advice on organisational development and transformation
Active Synergy
We are part of Active Synergy,
a coaching and development collaborative with a specialism in large scale change in the health and activity sector
Altogether Creative
Visual design studio with high technical expertise across all media - specialist support for high volume design projects

Join our team
We are always looking for new and exciting talent to join our dedicated team of customer experience wizards.
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If you want to apply or find out more, send out a message to sayhello@impactinnovation.co.uk
Our Journey





Building a comprehensive proactive customer experience proposition to drive customer satisfaction and perception for one of the UK’s most awesome unsung businesses

Supporting one of the world's most popular high street fashion retailers to develop the perfect, standout service experience for customers


Developing and hard-wiring new behavioural frameworks into organisational structures and processes, and truly operationalising the RCM vision and values at all levels across the organisation


Understanding the characteristics of emotional resilience in Marie Curie nurses and HCAs, and the skill and knowledge that helps set them apart


The development of an exciting and compelling global programme to engage all employees on the importance of information security


Putting heart into the experience across Scotland
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Working with mulitple trusts, from chief executives to front line staff


Harnessing the voice of millions of customers through all O2 call centres and shops to improve service
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We launched a revolutionary feedback capture tool, Pulse Dynamics


Developing and piloting a rapid services innovation approach: The vision to delivery accelerator!
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Trialling lots of innovative approaches like
multi-agency creativity events

Innovating in the customer journey to create a frictionless experience for their 8 million customers during power cuts
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Developing a business-wide, long-term strategic approach for supporting vulnerable customers and engaging stakeholders




Helping 'Britain's Leading Retailer' enhance their already renowned service experience
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Multiple development programmes over the 2 years, involving 16,000 Partners at all levels in all roles, across all branches


Helping Aspire Housing deliver service excellence...1 week, 500+ customers, 3000 comments, 400 ideas!
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Impact's DANGEROUS books were shortlisted for the Management Gold book of the year


Improving the service and performance in one of Canada's independent fuel companies, from the Atlantic to the Pacific


Building a living, inspiring vision for quality and food safety at the heart of the business
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Positively evolving a core business group around this inspiring vision

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Building a customer experience that will truly make a lasting positive impression for one of Yorkshire’s most customer-valued organisations
Creating a more Active Nation through all the people who work or volunteer in the sport and activity sector
The design and development of new service innovations to create new revenue streams for a 150 year old British manufacturing icon
In depth conversations with over 80 staff to inform and support the construction by Impact of a comprehensive plan to further develop the Maternity Unit's culture and teams


Developing new customer-focused propositions following the acquisition of Bristol and West
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Ensuring customers and staff are engaged and happy throughout the merger


Reducing cost whilst improving service...the creative way!
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£10m immediate saving
£20m potential saving


Transforming customer service, through an award-winning culture programme
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Developing 220,000 staff across 720 stores


Tailoring service to different customer types, resulting in a brand new award winning service
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Developing service leaders and trainers to deliver the future-proofed Bromford vision, beliefs, and values


Creating a 5 star service wherever you choose to stay
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Increasing occupancy rates by 8-10%


Creating a framework for innovation to flourish, formulating collaborative creative partnerships
